Service

Deep Product Research

Product research helps you turn your idea into a core hypothesis and fill it with evidence.

You'll be able to break down your startup vision into concrete actions and quickly move to launching an MVP with the right set of features.

From idea to first steps in 2 weeks

When You Might Need This

→ You need to find out whether the problem your product solves is real, who has it, and whether similar solutions exist.
→ You have no understanding of your customer segment — you don't know who will buy your product or what should be in the MVP.
→ You want to make conscious decisions about which direction to move.
→ You need a professional outside perspective.
→ You need to test an idea quickly and choose a confident segment.

You'll understand which specific steps and features to include in an MVP that resonates with your target audience:

Hypothesis: who is your highly-motivated segment (who will definitely buy your idea).

List of key competitive advantages important for the highly-motivated segment.

Set of primary MVP features that will meet the needs of the highly-motivated segment.

01 Define the core hypothesis ↓

Target audience segments, what problem the product solves, how the audience behaves.

02 Market analysis ↓

Identify target markets, their size, key growth drivers, stabilizing and destabilizing market factors.

03 Competitive analysis ↓

Research existing solutions, their strengths and weaknesses.

04 Monetization model ↓

Define the right monetization approach for your audience and market.

05 MVP features & JTBD wireframe ↓

Fix the feature list for MVP and create a Jobs-To-Be-Done wireframe.

06 Risk assessment ↓

Identify the main risks and how to mitigate them.

Starting from

60,000 ₽

We'll analyze your idea for free and outline the next steps.